SEO+ Strom = Google Penguin Update – SEM Services feel the effects
Google Penguin update since last month, and a lot of webmasters trying to determine if their sites were even impacted by Penguin or some other Google algorithm change.
Take Action Plan:-
Clean up the server: – Broken files, old files, old pages will be removed or permanent redirect.
Update Xml Sitemap: – Updated sitemap with no broken links.
Title & Meta tags: – Make sure those are optimized properly.
Content: Try to add good content,
Article & Blog: – Down previous articles that are posted in wrong categories.
Article Author – Author Part should be user based, not search engine based
Links: – Removed unwanted back links (Non Theme Based).
Non Ideal Result: Keywords should be targeted with proper internal pages.
Check out your webmaster: if you get any message regarding spam notification message
Black Hat SEO – Avoid cloaking, hidden text, Door Way Pages, Links schemes or bad neighborhoods on the web
Immediate Plan of Action:
- Check your Google Analytics to assess damage
- Check your keyword referrer report (organic)
- Manually check rankings on some of your top keywords
- Check Google Webmaster Tool
- Use link tools to see your link profile
- Run redirect tools
Maximizing Your Result and Improve the Conversion Rate
What is a Conversion Rate?
Your conversion rate is a measure of the number of potential customers that go on to buy and visit. In the context of a website, it is usually the percentage of visitors that make a purchase.
The following are conversion components that should be tested and improved to boost your conversion rates.
Headline: - Web page offers the biggest opportunity for improvements in conversion rate. Use headlines that clearly state that your product offers.
Offer – Since your offer is the “call to action” that asks your visitors to act (purchase, sign up, opt-in), etc.
Lead – Leads must be written with strong benefits that capture your visitor’s attention and make them want to continue reading.
Benefits – List your benefits in the order of your product’s “value hierarchy” to your target market.
Images – The images you use have a big impact on your conversion rates. People like to read “captions” under your images almost as much as they read your headlines. So, add powerful captions and make your images clickable to the order/sign up page.
Look & Feel – The number one reason the people indicated why they wouldn’t buy from a website was because it had an unprofessional “look and feel” that lacked credibility and did not “feel” trustworthy. Having a professional look, and trust building logos (such as VeriSign and BBBOnline certifications) help convert significantly more of your website’s qualified visitors into new customers.
Other Important Conversion Elements to test:
Reduce your “bail out” rate by optimizing your web pages to download within 5 seconds
Add a 1-800-Number and Call to Action above the fold (top of the page)
Add a Logo and a powerful “Value Proposition” to the top left
Instead of letting visitors click off your landing page, put all your information on one page (This tactic alone increased the conversions of a landing page by 55%)
If you’re truly serious about maximizing your results, continuously test, track and improve the important elements of your web site, landing pages (and your marketing materials).
Google Updated New Search Engine Index Algorithm with “Caffeine”
Google Caffeine has new Search Engine Index Algorithm appears to include crawling, indexing, and changes ranking.
Google promises that the Search Engine Index Algorithm (codename “Caffeine”) will improve the speed, accuracy, size, and comprehensiveness of search engine results.
Search Engine Index Algorithm is as follows:
Speed: How fast can the new search engine load results?
Accuracy: Which set of results is more accurate to the search term?
Temporal Relevancy: Is one version of search better at capturing breaking news?
Index Size: Is it really more comprehensive than the last version of Google
List of all Google Search Engines in different Country
Awesome Google Chrome experiment and Play with Google Gravity
Google Gravity is a Google Chrome experiment that initially loads Google homepage breaks apart and fall down? Yet you can’t stop searching what you need know. Google Gravity seems to be very awesome.
You can also follow these steps:
A. Go to http://www.google.com.
B. Make sure that Google Instant is off.
C. Type “Google Gravity” into the search box.
D. Click on I’m Feeling Lucky button
You can Visit here: http://mrdoob.com/projects/chromeexperiments/google_gravity/
